Keurig 2.0

As a leader in specialty coffee, coffee makers, teas, and other beverages, Keurig Green Mountain, Inc. is recognized for its award-winning beverages, innovative Keurig® brewing technology, and socially responsible business practices. Keurig has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee, and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, ‘we believe we can brew a better world’.

Produced by OO&CO and Irie Agency, Keurig’s 2.0 Release Party injected Miami with an electric atmosphere November 2014. Hosted at Lou La Vie Exotic showroom, the release party for the Keurig 2.0 brewer garnered 1,000 of Miami’s finest coffee fan’s to unite at this fabulous event. In the physical midst of pop art pieces and luxury sports cars, surrounded by the sweet aroma of coffee beans, guests enjoyed the custom chalk-mug bar, live social media projection wall casts, Capture Pod & Capture Razzi photoshoots, connecting with others at the ‘Say Hello’ wall, in addition to fantastic food and cocktails served by Shake Shack and Stoli. Jamie Foxx and DJ Irie were sure to ignite the atmosphere with their quality entertainment. Guests ended the night with an upbeat performance by Foxx and Irie and additional special guests included Nina Agdal, Timbaland, Michael Yo, Omar Benson Miller & Jamie Sullivan.


Keurig and OO&CO joined 6 couples as they renewed their vows during the Winter Fest boat parade in Ft. Lauderdale. Each coupled enjoyed specialty gifts provided by Keurig aboard the ship as they relived their special day.


To celebrate the launch of the 2.0 brewer, Keurig hosted 35 influential Miami women at the Soho Beach House with tables of refreshments and an assortment of seafood, salads, meats, and pasta. Carmindy, acclaimed makeup artist of TLC’s What Not To Wear, showed some of Miami’s most prominent women in the community how to apply her signature “5 minute makeover” along with the help of Beaty Schools of America.


Keurig provided complimentary appetizers, deserts, and refreshments along with brewer giveaway raffles and games as American Social Brickell hosted guests to a super bowl watch party for the Patriots vs the Seahawks. Bartenders and hostesses also rocked custom Keurig 2.0 jerseys as the AmSo signature cocktails were served.

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